Knowledge Center

Data Synchronisation

MDM Data Synchronization

Master Data Synchronization is the process of maintaining accurate, standardized product master data across your internal business systems, and between your organization and trading partners.  It puts a single, truthful version of the data at the fingertips of all supply chain participants who require it.

Traditionally, companies share or “synchronize” data with their trading partners in varying ways – this is mostly driven by the level of complexity and skills within companies or across industry sectors.  Examples of these are; Buying Forms, Microsoft Excel Spreadsheet and Word documents, database extracts to more sophisticated formats such as .XML, iDoc and even Pricat.

Some sectors – Food and Grocery, Food Service, Liquor, Healthcare, Office Products, and Automotive – have established systems and processes for data synchronization based on the GS1 Standard known as GDSN (Global Data Synchronization Network). GDSN enables trading partners up and down the supply chain in each sector to access the same high-quality product data.

Globally, GDSN has been organized into a number of geographically-aligned data synchronization “pools” – 1WorldSync (North America), TrueSource (the UK) and National Product Catalogue or NPC (Australia and New Zealand). These pools are adapted for use sector-by-sector.

By using the GDSN pools, sectors can ensure access to commercially-sensitive data is secure between specific participants in the supply chain – sensitive information such as terms of trade and promotional pricing.


Six Critical Considerations for Data Synchronization

Timeliness: Master data needs to be available when required – and that data needs to be accurate, complete and relevant. Timeliness will usually include tight specification of company-wide expectations for when new data will be fully integrated and available within the synchronized environment;

Latency:  How long has it taken for master data to be delivered to users who have required it?  Latency needs to be modulated and monitored.

Currency:  How “fresh” is the synchronized master data available to users at any given time?   

Consistency:  What differences exist – and should exist – between the view of master data available for one purpose, compared with the view for another purpose?

Coherence: The synchronization also extends to how master data is managed across different points in its assembly and uploading to a GDSN-based system.

Determinism:  When a request is made for the same synchronized master data, this needs to result in the same response on every occasion.

Master Data Management solutions should support both GDSN and non-GDSN data synchronization with your trading partners.  These systems usually have pre-configured templates that almost allow you to plug into your trading partners preferred data alignment method.  

Innovit’s iICE MDM Software is GDSN Certified for use with 1WorldSync, TrueSource and National Product Catalog (NPC).  This allows you to more easily prepare and publish master data into your specific industry synchronization platform.


Need Help?

We have a range of tools and fact sheets that help you review and understand the quality of your master data and then implement a master data management process for your business.

Master Data Questionnaire (Download Here)

Data Quality Survey (Download Here)

Innovit Trading Partner Analysis Program (Register Here)


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Innovit has helped many companies in various industries to take control of their master data.

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